With all the loss, sorrow and pain that a great crisis – whether led by humans or nature – brings in, it also paves the way to great change and transformation. From the tectonic shift inhuman resilience and drive to how they want to live, conduct business and run economies to metamorphosing into the new normal, shape-shifting to new designed changing the whole value system of a society. Democratization of practices and beliefs is one of the most evident changes that has occurred every time history has witnessed such downfalls and eventual risings by the human race.

Un café, s’il vous plaît! (A coffee, please!)

Paris had turned into Venice for a week when a January deluge rose the river levels nearly 30 ft above normal – ripping the city off with an estimated $1,5 billion worth of loss in today’s money and completely devastating the high-end restaurant culture in and around the Eiffel tower area – world’s landmark of richness, class, fashion and modernization. The flood had shut down every such sign of modernization one by one.  Though. Paris was never new to floods – the one experienced in 1910 was exceptional and exponential.

With the fall of the inundation level of Seine – fell apart the high-end restaurants’ culture –patronage of which was available and affordable to only the privileged few.  Post-1910 saw a complete transformation of dining and restaurant practices – smaller barista cafes sprouted on the roadside and allowed the general public to have small talks savoring their Un café.

COVID-19 is acting as an accelerator of the inevitable

In a more contemporary context, we can relate it to now easy accessibility of customized digital services that were once a privilege of few.

As we are gently unclutching ourselves away from the cusps of Covid 19- the spread of which saw forceful alteration of work, life, shopping and even socializing – has also propelled people to think and demand services that can help them cut the clutter and deliver a timely and timeless form of meaningful value and empower expressions of individual identities on all digital platforms- unified, exemplary and true.

Digital persona:  A new elevated essentialism

With the onset of the new normal, individuals must consider redoubling their efforts to embrace digital solutions for an enhanced representation of their persona. After all, you are being understood, perceived and judged based on how you and your thoughts are appearing on various online and social platforms. Your audience is expecting you to be more transparent, engaging and human-centric in your business and professional conduct.

There are tech-driven persona management solutions that can help you achieve the right mix of warmth, depth and wide-ness of your digital self. The AI-based digital solution is niche and avant-garde and is ready to be customized just for each individual representing the numerous categories of knowledge-based industries.

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