In a digitally connected world, business leaders need to give due importance to Thought Leadership, not only as a medium to enhance personal branding but also as a way to represent their companies and organizations
Leadership in the digital age has transcended traditional boundaries. Further, it has added additional flavors to the gamut of attributes we associate with leaders. In the dynamic context of the digitally driven industry ecosystem, people need to step up and be in the spotlight to accelerate their personal and organizational brands toward success. Thought leadership has since been the go-to strategy for many leaders and brands to establish a strong presence in the marketplace.
In its most basic form, Thought Leadership is a three-dimensional attempt to enhance digital persona
Think and speak more profoundly. People in leadership positions have the unique opportunity to share their experience and expertise in their specific field to :
The former CEO of multiple companies, serial entrepreneur, and acclaimed author Mr. Ankur Warikoo is known to provide meaningful insights into the dynamics of the startup ecosystem.
Anticipate and address more comprehensively. Leadership is not only about carrying out current responsibilities but also about being future-ready, towards which one should:
Nuseir Yassin whom we know by the preferred name of Nas Daily is a remarkable exponent of leveraging the power of network connections across a wide array of industries.
Connect and converse more warmly. Leadership for brands and top management is both an outward-bound effort and an inward-focused exercise. There needs to be a concerted effort to :
Amongst the leading Indian industrialists, Mr. Anand Mahindra, Chairman and Team Member of Mahindra Group has elevated his status as a thought leader by sharing some of the most inspirational stories from everyday life.
In a world so interconnected through various digital platforms, there are multiple opportunities and avenues for leaders to engage their audience. However, before you choose your platform for sharing your expertise, do ask yourself the following questions:
Having answered the above questions, create an available platform matrix and conduct an impact analysis on the various stakeholders. Some of the leading and relevant avenues for the same are:
There can never be a one-size-fits-all solution to the thought leadership engagement strategy. It will be a healthy mix of the available avenues based on the answers to the questions asked above. Furthermore, the interaction must be simultaneous because each platform can reach a newer audience and a different stakeholder.
Patience, perseverance, and professional astuteness are the necessary attributes. Thought leadership is not a static state of existence. Every effort undertaken in this journey places the person one step above where they were. Lack of time and lack of understanding of how to put across one’s thoughts has been the undoing of many leaders. Leaders are ready to spend a fortune on their marketing efforts but fail to leverage the most potent instrument of the marketing arsenal that lies within them. Humanizing the brand, scripting compelling stories, and sharing relevant, actionable insights on contemporary and futuristic issues are the tenets of thought leadership that can create an impact amongst peers, clients, and the team. And once you engage these tenets, the realization dawns that there is always something more to do, something more to tell, and something more to take action on. So let’s get talking!
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